Unlocking the Power of Trademark Claims: Leveraging Use by Related Companies for Ownership

Trademark Claims

In the realm of trademark law, a fundamental question often arises: Can ownership of a trademark be established through its use by related companies? Understanding the complexities of trademark ownership and the involvement of related entities is crucial in navigating this intricate legal landscape. In this article, we will explore this topic and uncover the genuine potential of trademark claims.

Understanding the Foundations of Trademark Ownership

Trademark ownership endows exclusive rights to utilize a specific mark in connection with goods or services. Typically, ownership is predicated on an applicant’s individual use of the mark. However, there are situations where ownership can be ascribed to related companies that employ the mark, subsequently benefiting the applicant.

Leveraging the Influence of Related Companies

Within the context of trademark claims, related companies are entities that share a connection with the applicant, such as parent companies, subsidiaries, or entities under common control. These related companies can play a pivotal role in establishing trademark ownership under specific circumstances.

Utilizing Related Company Use for Ownership Claims

To assert ownership of a trademark based on its use by a related company, the applicant must demonstrate that such usage ultimately benefits them. It is crucial for the applicant to exhibit control over the nature and quality of the goods or services associated with the mark. This control establishes the appropriate party to initiate the trademark registration process.

The legal case of Moreno v. Pro Boxing Supplies, Inc., 124 USPQ2d 1028, 1036 (TTAB 2017), provides valuable insights into this matter. It firmly establishes that a mere licensee cannot rely on the licensor’s use of the mark to establish priority. Therefore, claims of ownership based on related company use must be supported by the applicant’s ability to control the mark’s usage

The Role of the Examining Attorney

Throughout the trademark registration process, the examining attorney plays a crucial role in assessing an applicant’s claim of ownership. Generally, the attorney gives weight to the applicant’s ownership statement unless contradictory information emerges within the record. This careful examination ensures comprehensive scrutiny and verification of ownership claims.

The legal precedent set forth by In re L. A. Police Revolver & Athletic Club, Inc., 69 USPQ2d 1630 (TTAB 2003), elucidates this point. It confirms that the examining attorney relies on the information provided by the applicant, unless unequivocal contradictions emerge. Therefore, the burden of substantiating ownership ultimately rests with the applicant.

Capitalizing on Related Company Use for Trademark Ownership

The ability to capitalize on the usage of a trademark by related companies bestows significant advantages upon an applicant. It allows for broader coverage and enhanced protection of the mark, extending beyond the applicant’s direct utilization. By effectively establishing control and demonstrating the benefits derived from related company use, an applicant can fortify its claim of ownership.

To harness the potential of related company use, it is essential to establish formal agreements or arrangements that delineate the control and relationship between the applicant and the related entities. These agreements should emphasize the applicant’s authority over the mark’s usage and ensure that the related companies act in a manner that augments the applicant’s ownership claim.

Strengthening Trademark Ownership through Related Company Use

In an application under §1 of the Trademark Act, an applicant may base its claim of ownership on its own exclusive use of the mark, use of the mark solely by a related company whose use inures to the applicant’s benefit, or use of the mark both by the applicant and by a related company whose use inures to the applicant’s benefit. The owner, in the case of related company use, is the party who controls the nature and quality of the goods sold or services rendered under the mark. As per 15 U.S.C. §1051, the owner is the only proper party to apply for registration.

Importantly, the examining attorney generally accepts the applicant’s ownership statement unless it is clearly contradicted by record information. This principle was established in the case of In re L. A. Police Revolver & Athletic Club, Inc., 69 USPQ2d 1630 (TTAB 2003). Hence, it is crucial for the applicant to provide accurate and truthful ownership information.

Ready to protect and maximize the power of your trademarks? Contact Keener Legal, the experts in trademark claims, to ensure your brand is secure and thriving. Reach out to our experienced team today and take the first step towards trademark success!