Trademark Lawyers Serving the United States

Why Do I Need To Hire A Trademark Lawyer?

Why should you hire a trademark lawyer? Essentially, a Trademark lawyer helps you to formally establish your business as a legally recognized entity by registering its name and markings (logo) with the United States Patent and Trademark Office (USPTO). A trademark consists of a word, phrase, logo, or device that acts as a source of origin for the goods or services of a company. Having a registered trademark serves to prevent your company from being copied and creative rights from being infringed upon, protecting both your vested interest and future livelihood. 

Our team of Trademark Lawyers can help you establish, maintain and protect your trademark claim, every step of the way.  Trademarks help consumers distinguish authentic products or services for counterfeit removal services.

Trademark Lawyers That Do A Comprehensive Trademark Name Search

As your trademark lawyer, we will ensure that you don’t accidentally copy someone else and put yourself at risk of lawsuits.When you hire us the first thing we will do is conduct a comprehensive search of state, federal, and international records for your name and mark to make sure that it is indeed available. 

It is better to make an informed decision before spending time and energy on applying for a trademark that would get rejected. As trademark lawyers, we will make sure that your mark is distinct enough and not-easily-confused with another registered mark before investing for you in the application process.

You want to have confidence in the uniqueness of your brand. Before putting any further effort into branding your business, you need to know if someone has already registered a trademark that may be similar to yours and therefore potentially create confusion, or the inability to distinguish your brand from another. 

Trademark Application Registration

A trademark lawyer prepares a trademark with an appropriate legal application for their idea and it is important for the trademark owner to understand the full process of registering a trademark. An individual who wishes to obtain a trademark, must submit an application showing their mark(s) to the United States Patent and Trademark Office (USPTO) for review. Once accepted, the trademark is listed on a registry and maintained by both the individual and the USPTO. Although trademark rights are established through the use of the mark in commerce and not through registration alone, registering your mark offers numerous important benefits and is therefore strongly recommended for most trademark users.
Registering your trademark puts the public on notice of your claim to the mark. Specifically, this helps to prevent others from using your mark or potentially conflicting marks. This could save you the hassle of identifying infringers and enforcing the mark.

Trademark Licensing

Trademark Licensing is the most important step to protect your intellectual property. Trademarks are very valuable assets, and third parties may want to contract with you for the licensing of your trademark.  On the other hand, you may be interested in obtaining the rights to use another party’s mark and are not sure where to start or how to draft a proper licensing agreement.

Failing to properly draft a licensing agreement can lead to the loss of your registered trademark rights. Our firm is here to help you with the drafting of licensing agreements from scratch, or reviewing and revising a contract that is already drafted to make sure that you fully understand the terms and help you in negotiating with others on how the agreement will operate.

Trademark Litigation

Trademark Litigation Attorneys protect Intellectual property, such as your business’ logo or your product’s name, is incredibly important to protect in today’s diverse marketplace of consumer goods and services.
Registering your trademark is the best way to protect it and stop others from using it without your permission- diminishing the power your mark has in the marketplace.  Keener and Associates can help you with the process of getting your trademark registered with the United States Patent and Trademark Office. 
From filing the initial application to negotiating with the USPTO trademark examiner, and even going before the Trademark Trial and Appeal Board to fight for the registration of your mark- our firm is here to fight for you and help you protect your intellectual property.

Trademark Renewals

Registered trademarks require periodic maintenance, including the payment of renewal fees and submission of specimens to keep your registration active. Staying on top of the renewal process can be difficult, and deadlines can easily be forgotten.  Keener and Associates is here to help manage your intellectual property and make sure that your trademarks stay up to date, registered, and protected.

Trademark Searching

Before filing your trademark application with the United States Patent and Trademark Office (USPTO), it can be very beneficial to conduct a thorough search of its trademark database to see what other marks already exist and if your trademark is likely to be registered.
Keener and Associates is here to help you conduct this search and navigate the USPTO’s trademark database.  A trademark search can be a great way to save time and money before filing a formal trademark application. Contact us today and we can get started helping you protect your valuable intellectual property with passion and care. 

Our Trademark Attorney Service Fees

• Prepare and file U.S. trademark application
• Non-substantive response to U.S. trademark office action
• Substantive response to U.S. trademark office action
• File extension of time to submit allegation of use of trademark
• File allegation of use of trademark
•Prepare and file Section 8 or Section 9 renewal of U.S. trademark registration

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Our clients say

We use Kevin's services primarily for IP and licensing related work, and also for some contractor agreements. The rate is fair, and Kevin developed a good understanding of our business to put the legal issues in context. Turnaround time is generally good but could take longer than desired when specialists are needed. We have engage Kevin for years now and overall are happy with the engagement.


I have so many great things to say about Kevin but I know this is a review and not an article, so I will keep it short! Kevin is very honest and caring. I found him on the internet after the lawyer I was working with told me there’s no way I can win; and did everything to try to deter me from pursuing this case. This case was very personal to me and my family. Kevin stepped right in and began plugging away at the facts and was very professional! He made me aware of everything that was going to take place from beginning to end and stayed on top of things! In the end, all of his hard work payed off because we won against a major corporation! I’m so grateful for him and thankful he took my case! If you’re looking for great professional representation he is worth every penny!


We have contracted Mr. Keener services a few years ago to handle our trademarks and related legal needs. He has been excellent at his work, follow ups and in communications.


Kevin assisted me with intellectual property copyright matters. He guided me through the process, was always timely with delivery targets, and communicated legal issues/guidelines in a warm and personable manner. I currently have additional copyright work to me completed and look forward to contacting and working with Kevin again in the near future

Robert Johnson

Kevin is the complete package when it comes to his services. His grasp of all things IP related is far superior to previous IP attorneys I’ve worked with. Plus, he genuinely takes his time to answer all my questions and ensure I understand the many complications that accompany IP. He is my go-to guy for all of my IP needs and that of my clients.